Things you can include in your website

The possibilities of items that you can include in your website are endless. Here are some examples:

• Testimonials from satisfied customers. If you have letters or e-mails with praise, be sure to get your customer’s permission before placing them on your website.
• A Privacy Policy if you are collecting information or addresses for an opt in e-mail list.
• Copies of any logos, business cards and letterhead so the website can be designed consistent with your other marketing tools.
• A brief history of the company and the key employees and owners. Include pictures of the owners or founders if you would like those on the website.
• Any other published brochures and other typed material that you feel would be helpful and informative for people visiting your website.
• Pictures of products you are selling. Before and after pictures are also helpful when working with home improvement type products and services.
• A return policy if you are selling a product.
• For attorneys and medical practitioners: a disclaimer advising the visitor that there is no client relationship and any advice given or construed in the website is not meant to take the place of seeking actual counsel by a professional in the field.

Other ideas include Links page (links to outside websites), Contact Us page, About page, What’s New page, Partners page, Affiliates page, Tips, Hints, or Useful Information page, Resources page, etc.