Simple and affordable ways to do spring cleanup on your site

Spring cleaning applies to your website too!

Spring is here, and it’s a great time to take a look at your website to do some clean-up and refreshing. Your website can be the first impression people have about your business, so it’s important you update it at least once a year! At PC Pierce, we have put together a list of some strategies for simple, but effective clean-up on your site:

These simple, cost-effective ideas will help you reach more customers and put your marketing dollars to use.

  1. Update business listings
    Is your business showing up in search results when a customer searches for your business? With more and more people using mobile devices, it’s important you update your listings on the most popular location-based platforms, such as Yelp, Google Places, and Foursquare. We can help get your business listings updated, ensure you are in all of the right places and even add descriptions and images to help boost your existing listings.
  2. Refresh Social Media
    Even if you are active on social media, you need to take some time to update your profiles, add or refresh images and make sure your website integrates what you are doing on social media. Ask us how we can do some quick updates!
  3. Update Homepage Content and Images
    Has your homepage been the same for over a year? Then it’s time to make some changes! Something as simple as changing the headings and images, or adding some rotating banners to feature products or services can really help refresh the look of your site. Let’s take a look at some ideas on a simple homepage refresh this spring.
  4. Consolidate Web Forms
    How many forms are on your site? Are you gathering the right information? Is there too much information and people aren’t taking the time to fill them out? We have some great tools that can help you consolidate your forms and capture those leads right off the bat.
  5. Out with the Old Content, in with the New
    Be sure to take a regular look at the content on your site, and make sure the information is still relevant and accurate. At the same time, think of any new products, services or offerings you have since the last time we updated your site. We can also help you take a look at existing content and clean it up to help convert more visitors into customers.
  6. Add Simple SEO to Improve Rankings
    Search Engine Optimization can be one of the most effective ways to improve search rankings and drive business to your site. Just adding a few keywords or creating very targeted landing pages can significantly improve your placement. Ask us how we have helped many of our customers with some basic strategies.

Let’s work together to do some spring website cleanup!

PC Pierce has very affordable options for all of the ideas above, and we’d love to work together to help you refresh and optimize your website. Just contact us to get started.

By |2017-03-23T17:58:29+00:00March 1st, 2014|Customer Newsletter|