Unveil a Refreshed Website and Drive More Business in 2017

By |2017-03-23T14:36:00-07:00December 1st, 2016|Customer Newsletter|

How long has it been since you last updated your site?

Unveil a Refreshed Website and Drive More Business in 2017

If the answer is more than a year, it’s probably time to consider doing some updates. Whether you make some simple home page improvements, refresh the content, or go with a completely new look and feel, any update can help drive more traffic and keep your site looking up to date. You’d be surprised how affordable and effective website updates can be.

Let PC Pierce take a look at your site and recommend some ways you can give your website the refresh it needs before the New Year. Some of the services we offer include:

  • General website template re-design to refresh the look and feel
  • Updated images, banners, and headings to create improved click through
  • Refreshed content to better differentiate your business and communicate value
  • Adding forms, maps and business listings to make it easier for people to contact you
  • SEO services to improve search engine performance & rankings
  • Social media integration and much more

….Not sure what you may need? We will take a complimentary look at your site and make a recommendation!

Contact us today to get started.

See some recent website refreshes we have done!

Checkout some of our most recent website refreshes from complete design to simple updates.

Contact us today to talk about ways that PC Pierce can help improve your website and increase traffic.

PC Pierce has very affordable options for all of the ideas above, and we’d love to work together to help you refresh and optimize your website. Just contact us to get started.

What we learn about your website from Google Analytics

By |2017-03-24T13:29:33-07:00August 1st, 2014|Customer Newsletter|

What we learn about your website from Google Analytics

See how Google Analytics can help your business

Did you know that all PC Pierce websites automatically leverage Google Analytics? All you need to do is look at the data, and you will learn a lot about your customers and what they want. Google Analytics is a powerful tool that allows you to drill down into statistics and data about your website. Not only do you learn about people who visit your site, but also patterns and trends that will help you improve the navigation and content on your site to generate even more leads. The possibilities are endless, but some of the helpful things you can easily see are:

  • How many visitors come to your site each day/week/month, and how do they get there?
  • What page do people visit most and what links do they tend to click on?
  • Are there pages on your site that tend to make people exit?
  • How many people are viewing your site on a computer vs. a mobile device?
  • What keywords are people using to get to your site?

These important bits of information just touch the surface of what type of data Google Analytics provides. Some basic analysis will help you improve your strategy, SEO, and even online marketing focus.

Get a customized monthly Google Analytics report for your website!

You can access this information on your own, or we can customize a monthly report, based on the information you are interested in seeing. Just ask us how! Let Google Analytics start working for your website today!

Is your site in need of a refresh?

Read these 10 key questions to ask to know if it’s time for a website re-design. One quick way to make sure your site is up to date is by adding links to social media! Allowing people to share your site with their networks is a powerful (and free!) marketing tool! Contact us if you want to learn more about how easily we can add social media links to your site.

 Contact us today to talk about ways that PC Pierce can help improve your website and increase traffic.

PC Pierce has very affordable options for all of the ideas above, and we’d love to work together to help you refresh and optimize your website. Just contact us to get started.

Is your website working for you? 10 Ways to find out.

By |2017-03-24T13:29:45-07:00July 1st, 2014|Customer Newsletter|

Is your website working for you? 10 Ways to find out.

Your website might not be on the top of your priorities, but it is increasingly one of the most important factors in driving new business. How do you know if your website is working for you? We’ve put together 10 key questions to ask to know if it’s time for a website re-design:

  1. Does your homepage communicate what you want it to?
    Your homepage is a person’s first impression of your business, and often where they decide to keep looking or go to the next site. You want to be sure the homepage communicates exactly what you do, what your value proposition is, and why someone should choose you over other competitors.
  2. Is your call to action converting visitors into leads or customers?
    Do you have a clear course of action for a visitor to take the next steps? Whether is to contact you for a quote, fill out an information form, or schedule an appointment, it needs to be obvious and easy for a visitor to take action, or you could be missing out on new business.
  3. Is your content too text-heavy or too corporate?
    It’s easy to get wordy when describing your company’s products or services. You have a lot to say about it! But a reader likes to scan, and rarely takes the time to read through all of the content. You want to be sure you have clear headings with key messages that are easy to read and understand. A simple refresh of your existing content is sometimes all it takes!
  4. Do the site’s look and feel convey your company’s mission/values, and does it resonate with your target audience?
    When someone visits your website, does it reflect who you are as a company? If the photos are old, or the site has a dated look and feel, you may be communicating the wrong values to your customers. If you want a potential customer to see you as a leader and high quality, your website should reflect that.
  5. Is your site navigation confusing?
    You want to be sure that people can get to the information they need quickly. A clear and simple navigation will help visitors easily get around your website and right to the information they were looking for, which increases retention. If someone can’t easily find what they are looking for, they are likely to drop off, and look elsewhere (most likely a competitor).
  6. How does your site compare to your competitors?
    If their site communicate their value better than yours, or they make changes that improve their rankings substantially and end up pushing you down in searches, it’s likely time to make some alterations to your site.
  7. Can users access your site easily from a mobile device?
    More than 17% of all web traffic comes from mobile devices. If your site hasn’t been optimized to offer a great user experience on a mobile device, you could be losing valuable leads.
  8. Does your website load quickly and are all of the widgets updated?
    If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren’t up to modern functionality standards, you’re best off updating them.
  9. Have you incorporated social media into your site?
    If your website doesn’t feature social media in some way, you need to. Including links to your social network profiles is the bare minimum you should include – even better is adding social sharing tools that make it easy for users to share, tweet or pin your content. This simple addition can help make it easier for users to connect with you socially and spread the word about your business via their social networks.
  10. Have you optimized content to improve Search Engine Optimization (SEO)?
    You want to be sure people find your site first when searching for certain keywords. Some basic SEO can improve your search rankings tremendously. Sometimes it’s as simple as adding a few keywords into your website headings or content.

If any of these questions resonated with you….it’s probably time to engage in a quick discussion about your website. At PC Pierce, we can do anything from a simple refresh to a complete redesign, with packages starting at just a few hundred dollars. Contact us today to get a complimentary analysis of your site and some fresh ideas on how to improve it!

Tax refund? Three smart ways to reinvest in your business.

By |2017-03-23T17:22:44-07:00May 1st, 2014|Customer Newsletter|

Tax Refund? Three Smart ways to reinvest in your business

Put Your Tax Refund to Use with Three Smart Ways to Optimize Your Website!

Did you get a tax refund this year? If so, join the majority of small business owners that opt to re-invest their refund on website improvements! Remember, your website if often the first impression people get of your business and services. It’s a great time to update the look and feel and drive more business. Here are three smart and cost-effective ways you can put that refund to use:

  1. Revamp the look and feel
    You may be surprised at how affordable a re-design and content refresh of your existing website can be! Sometimes, it’s as simple as updating the homepage design and refreshing the headings and content. We offer packages starting at just a few hundred dollars, which goes a long way when it comes to your online presence, and how people view your business.
  2. Add Social Media or Simple SEO
    You may have some social media presence, but is it being effectively incorporated into your website? There are a few simple strategies we can integrate to your website to increase traffic and social media activity. And with some basic Search Engine Optimization, you will improve search rankings and drive business to your site.
  3. Backup Services
    Is your site being backed up, so you don’t lose important data should your site be hacked or crash? For only $99/year, you can ensure that your website is backed up, in case anything happens. This is a very smart and affordable service you can add at any time to give you peace of mind.

Contact us today to talk about ways that PC Pierce can help improve your website and increase traffic.

PC Pierce has very affordable options for all of the ideas above, and we’d love to work together to help you refresh and optimize your website. Just contact us to get started.

Simple and affordable ways to do spring cleanup on your site.

By |2017-03-23T17:58:29-07:00March 1st, 2014|Customer Newsletter|

Simple and affordable ways to do spring cleanup on your site

Spring cleaning applies to your website too!

Spring is here, and it’s a great time to take a look at your website to do some clean-up and refreshing. Your website can be the first impression people have about your business, so it’s important you update it at least once a year! At PC Pierce, we have put together a list of some strategies for simple, but effective clean-up on your site:

These simple, cost-effective ideas will help you reach more customers and put your marketing dollars to use.

  1. Update business listings
    Is your business showing up in search results when a customer searches for your business? With more and more people using mobile devices, it’s important you update your listings on the most popular location-based platforms, such as Yelp, Google Places, and Foursquare. We can help get your business listings updated, ensure you are in all of the right places and even add descriptions and images to help boost your existing listings.
  2. Refresh Social Media
    Even if you are active on social media, you need to take some time to update your profiles, add or refresh images and make sure your website integrates what you are doing on social media. Ask us how we can do some quick updates!
  3. Update Homepage Content and Images
    Has your homepage been the same for over a year? Then it’s time to make some changes! Something as simple as changing the headings and images, or adding some rotating banners to feature products or services can really help refresh the look of your site. Let’s take a look at some ideas on a simple homepage refresh this spring.
  4. Consolidate Web Forms
    How many forms are on your site? Are you gathering the right information? Is there too much information and people aren’t taking the time to fill them out? We have some great tools that can help you consolidate your forms and capture those leads right off the bat.
  5. Out with the Old Content, in with the New
    Be sure to take a regular look at the content on your site, and make sure the information is still relevant and accurate. At the same time, think of any new products, services or offerings you have since the last time we updated your site. We can also help you take a look at existing content and clean it up to help convert more visitors into customers.
  6. Add Simple SEO to Improve Rankings
    Search Engine Optimization can be one of the most effective ways to improve search rankings and drive business to your site. Just adding a few keywords or creating very targeted landing pages can significantly improve your placement. Ask us how we have helped many of our customers with some basic strategies.

Let’s work together to do some spring website cleanup!

PC Pierce has very affordable options for all of the ideas above, and we’d love to work together to help you refresh and optimize your website. Just contact us to get started.

Three Simple Ways to Reach More Customers

By |2017-03-23T18:02:28-07:00February 1st, 2014|Customer Newsletter|

Three Simple Ways to Reach More Customers

Have you already planned your marketing strategy for 2014?

If you haven’t, we have some great ways you can maximize your budget and optimize your web presence. These simple, cost-effective ideas will help you reach more customers and put your marketing dollars to use.

Refreshed Content

Not only will it help you improve your Search rankings, refreshing your website content on a regular basis helps keep your website relevant to new and existing customers. It can be as simple as a new PDF, a whitepaper, a customer success story or quote, or even some pictures. PC Pierce has special pricing for website refreshes to get you going in 2014. Let us take a look at your site and recommend a few simple updates to improve your content. Contact us today for a FREE estimate.

Website Listings

Can your business be found when someone searches for you? With a few simple steps, we can help get your site listed on the most popular search engines, so potential customers can easily find your website. Contact us today and improve your website presence!

Email Services

The best way to keep in regular contact with your customers is through simple email communications. Whether through a monthly newsletter, a special blast to announce a new product, service or promotion, or even just a general informational communication, email is very effective. However, we understand that a lot of businesses simply don’t have the time or staff to be able to write and produce regular emails. That’s why we recently started offering a new service to provide a comprehensive email program to our customers. We can create a program that fits your needs and budget. Contact us today to improve your customer communications and drive more business through email.

Keep your website optimized through 2014
Remember to budget for updates and improvements!

It’s no Trick – Get backup services for the rest of the year at no cost.

By |2013-10-01T12:00:46-07:00October 1st, 2013|Customer Newsletter|

Take the scare out of losing your website data with a special end of year offer – Free backup services for the rest of the year!

Is your website being backed up regularly? Does the thought of losing all of your valuable website data scare you? It’s happened to many of my clients, which is why I want to encourage you to make sure your website is being backed up. Contact me to learn more.

its-no-trick-get-backup-services-for-the-rest-of-the-year-at-no-costFrightening Facts:

  • A website is hacked every 5 seconds
  • You could experience hard drive failure or a natural disaster that you don’t plan for
  • The chances that your data will be disrupted and you will need to access a backup of your web site data over the upcoming year are very high

With backup services from PC Pierce, you can have peace of mind that your website will be fully backed up, should anything happen. We will back up your site weekly or monthly to ensure you always have the latest content to avoid costly re-building expenses.

Special Offer: Get backup services for the rest of 2013 FREE!

The service is as low as $99/year for weekly backups, and if you contact me by November 1st, I’ll give you the rest of this year FREE.

PC Pierce can now manage your email communications

By |2017-03-24T13:28:19-07:00September 1st, 2013|Customer Newsletter|

PC Pierce can now manage your email communications

Need a better solution for your customer communications?

As we work with many businesses like yours, I have learned that most don’t have the time or resources to keep up a regular email program to communicate to customers and prospects. PC Pierce can now design, create and manage your email communications, save you time and help you grow your business. Contact me to learn more.

Why Email?

Email is one of the best forms of communication and allows you to establish regular contact with your database. Some of the most effective email programs help you:

  • Build brand awareness and get people to your website
  • Deliver regular messages with monthly newsletters
  • Announce a new product or offering
  • Advertise a sale or promotion

New email solutions from PC Pierce

Since we already manage your website, it’s easy for us to manage your emails too! We will work with you to design a program that meets your business needs and budget. Our services include:

  • Design and customization of email templates and newsletters
  • Content creation and targeted landing pages that convert prospects to purchase or take action
  • Management of your email database
  • Planning, scheduling, and deployment of ongoing or one-time email campaigns
  • Reporting and analytics, including open rates, bounces, clicks, etc.

Contact me so we can talk about your email goals, and how PC Pierce may be able to help you customize a program to fit your needs!

Check out these new services to support your growing business

By |2017-03-24T15:22:31-07:00August 1st, 2013|Customer Newsletter|

Check out these new services to support your growing business

Need a Fall Refresh?

As summer comes to a close, we wanted to check in and make sure that your website is up to date and bringing you business. Fall is a great time to do a refresh of your content to highlight any fall promotions or specials, feature customer success stories or even add some refreshed images or company descriptions. It doesn’t take long to do a quick refresh to ensure your site engages a visitor and provides them the information they are looking for immediately. Just contact me and let me know what updates you may need.

More services to support your growing business

We understand that one of the biggest challenges many organizations face is how to keep up with technologies to support growth, and having the time and staff to do it. To make this easier for our clients, we have partnered with two of the leading IT/Telecommunications consultants to provide expert services in a flexible, scalable and affordable way.

ESP Computer Consulting

ESP Computer Consulting has been providing comprehensive IT solutions to small businesses for more than 12 years. Located in Fresno, Ca, they serve businesses in the Central Valley and now are expanding to virtually anywhere, with the availability of remote services. ESP will partner with you to fully understand your wants and needs, so they can deliver the best solution to accomplish your current and future goals. Learn more about the services they offer or contact ESP to see how they may help your business.

ComTek Business Communications

No matter the size of your business, ComTek Business Communications will help keep you connected at an affordable rate. So if you’re searching for an honest communication company or a network solution you can rely on, contact us so we can get started right away. From voice and data cabling to SIP Trunking, from standard phones to VoIP, ComTek Business Communications can get the job done. Learn more or contact ComTek today!

New Online Billing System

By |2017-03-24T15:21:07-07:00July 1st, 2013|Customer Newsletter|

New Online Billing System

How’s everything with your site?

We always like to hear feedback, so we can make sure your site is optimized and meeting your business objectives. We have been building many new sites this summer, so we continue to develop best-practices that we can apply to your site to ensure you get the best value for your website hosted by us.

We are going green! Introducing NEW online billing

We are always looking for ways to make things easier on our clients AND the environment, so we are pleased to announce our new online billing system. Fully tested and launching last month, you will now be able to pay and check your PC Pierce billing account online. Starting with the August billing cycle, your bill will be delivered to your email. If you wish to continue receiving paper invoices, please contact us.

Need any site updates?

It’s a good idea to refresh the content on your site as often as possible to keep it current and relevant. Take a few minutes to review your site and give me a call or email me with any changes you need.